We provide full range of quantitative and qualitative research
services from research design, customized to each project’s objectives, up to analysis, reporting and presentation.
In-TouchQUALI
Some marketing insights are better obtained using Qualitative research method. At In-Touch, we had conducted a number of qualitative research, using different methodology including
- Focus Group Discussion
- In-depth interviews
.. to gain ‘Insights’ into consumer’s motivation, attitude and values.
Focus Group Facilities
Here are our small but functional focus group facilities…
- Specially designed room, equipped with one-way mirror
- Audio monitoring facilities for discreet observation of group discussions
- Creative stimuli materials professionally produced in-house to guarantee confidentiality
